These guys clearly have been influenced by the Situationist International.
According to their website, Urban Blooz is a game, billboards are the playground, advertising and communication are the focal point.
They claim theirs is a poetic and subvesive act, which bring into question the place of commercial messages and art in the public space.
Advertising images are the most privileged and most diffused kind of imagery in the public
space. They are exposed in places with the best visibility and everywhere it can be watched.
By erasing ads, billboards became new windows to look into the world.
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